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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer.

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. Let customer and competitor research guide you. Use quantitative research to glean standardized facts related to users’ experience with your website, brand, or product features.