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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. Where you see downsides are in marketing types and copywriters losing their jobs, but there will be new jobs created.” But overall, we see this as a huge opportunity. A Trojan horse?

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. A compelling UVP is born out of brainstorming and experimentation. Follow the steps conversion copywriter Momoko Price recommends in her product messaging course : 1. List your product’s key features; 2.