SpyFu

JANUARY 15, 2021

Then, brainstorm content that answers the questions. For example, are people asking, “How do I research competitor keywords ?” Make an article that directly answers that question rather than targeting a broader term like “competitor research.” For example, we track “SEO software” and “competitor analysis tools.”

Brainstorming 112

Brainstorming Marketing Marketing Research 112

SpyFu

SEPTEMBER 7, 2023

It’s common knowledge that rankings in Google search results are influenced by a number of factors. 2: Target Your Competitors’ Keywords Getting ahead of the competition is a major goal for anyone who wants to improve Google rankings. You can use SpyFu’s Competitor Analysis feature for this.

Brainstorming 98

Brainstorming Profiling Competitive Competitor Analysis 98

SpyFu

JUNE 7, 2021

Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy), and test to see what worked. Savvy marketers need to understand that a targeted, data-informed approach is the only way to remain competitive. Google won't always share the details you need.

Business 122

Business Research Competitive Profiling 122

SpyFu

MAY 21, 2021

Providing readers with something they can learn from or can take back to their team to back up an idea is what’s going to set your brand apart from the competition. These campaigns strengthen your position as a knowledgeable and helpful source of information for potential customers. That’s what makes content marketing successful.

Marketing 104

Marketing Marketing Win Research 104