Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

JANUARY 16, 2019

Personal value has twice the impact as business value on B2B purchasing decisions. As a result, businesses must prioritize the human element of their marketing materials if they want to forge lasting relationships with their buyers. Example 2: This ad features a timeline of three images of a sales rep.

Marketing 202

Marketing Marketing Sales Enablement Brainstorming 202

Zoominfo

FEBRUARY 9, 2020

Personal value has twice the impact as business value on B2B purchasing decisions. As a result, businesses must prioritize the human element of their marketing materials if they want to forge lasting relationships with their buyers. Example 2: This ad features a timeline of three images of a sales rep.

Marketing 130

Marketing Marketing Sales Enablement Brainstorming 130