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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

The majority of our growth typically comes from better serving and expanding existing relationships, not winning big chunks of new business. You have to create a culture where everyone wins when one of us wins. Work together to brainstorm ideas on how to move forward. And equally important, how? Increase advocacy.

Win 71
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Create a Strong Content Marketing Strategy

SpyFu

You’ve already spent time educating them on how to think about the problem and the solution through MoFu content, so you can really focus on how exactly your tool can help. As these keywords already rank on the second page, you can easily take a look at the corresponding URLs in this report and optimize the content for a quick win.

Marketing 104