Moz

JANUARY 31, 2021

“What if we swapped places with competitor A in every keyword of group X where they currently outrank us?”). Statistical forecast based on historical data, when you extrapolate from previous trends and seasonality to see what would happen if everything remained constant (same level of marketing activity by you and competitors, etc.).

Loss 73

Loss Algorithm IT Business 73

Moz

MARCH 5, 2019

I collected the Domain Authority (Moz), Citation Flow and Trust Flow (Majestic), and Domain Rank (Ahrefs) for each domain and calculated the mean Spearman correlation coefficient for each SERP. I then averaged the coefficients for each metric. 12, or roughly 6% stronger than the next best competitor (Domain Rank by Ahrefs.)

Analysis 66

Analysis Profiling Algorithm Loss 66

Moz

DECEMBER 3, 2018

A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton ’s blog between January and June of 2018. Known original keyword targets for each blog (rather than guessing). Similar content writing techniques for targeting specific keywords for each blog. Back it on up. Relationship.

Competitive Landscape 56

Competitive Landscape Algorithm Analysis Competitive 56