Similarweb

SEPTEMBER 14, 2021

Most importantly, with the right ad analytics tools and know-how, honing an effective PPC strategy is pretty straightforward. In this guide, we’ll walk you through how to develop a robust PPC campaign strategy, measure, and optimize your campaigns in a 10-minute read. PPC can support your organic strategy.

Research 52

Research Win Competitor Analysis Sales 52

SpyFu

DECEMBER 20, 2021

While a lot of more affordable marketing strategies have emerged over the years, nothing can replace a good old PPC campaign. However, PPC campaign management is not an easy task and requires a certain level of knowledge of advertising strategies. You need to do thorough keyword research to fuel your PPC campaign strategy.

Management 98

Management Research Information Knowledge 98

Moz

DECEMBER 10, 2018

As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not. What is the buyer’s journey? The buyer’s or customer’s journey is not new.

Research 54

Research Commerce Competitive Analysis 54