Aqute Intelligence

APRIL 18, 2023

Innovative companies use competitive intelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. These are a few of the tools that we use in competitor research for our customers to analyze competitors and understand what they are doing and what they plan to do next.

Competitive Intelligence 130

Competitive Intelligence Competitive Annotation Intelligence 130

CXL

FEBRUARY 3, 2022

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Such as Twitter Spaces : And Facebook’s audio chat rooms : And Spotify’s Greenroom : This strategy is only possible with a deep knowledge of your customer. Acquisitions. Unrelated diversification.

Marketing 96

Marketing Marketing Startups Benchmarking 96

Netbasequid

MAY 1, 2023

Here are three fundamental reasons to track your competitors: Benchmarking: Establishing benchmarks for engagement, social media reach, impressions, sentiment, and brand passion is crucial for brands in various industries. By knowing where your competitors sit within this categorical matrix, you can predict their future trajectory.

Competitive Intelligence 52

Competitive Intelligence Competitive Benchmarking Business Intelligence 52