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How to do competitive intelligence research

Aqute Intelligence

What are the blind spots in our current market knowledge? Your answers to these questions should give you some idea of the scope of your research. Secondary and primary research At Aqute Intelligence, we use a two-stage approach to data gathering. The first step, rather confusingly, is the secondary research.

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In-house vs third-party competitor research

Aqute Intelligence

For example, a new or little-known competitor may emerge that offers little in the way of online research or offline chatter. You might assign the bulk of secondary research to your in-house teams, and preserve your budget for the thornier primary research.

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