Battlecard Knowledge Marketing Primary Research 
Aqute Intelligence
OCTOBER 9, 2019
What are the blind spots in our current market knowledge? Your answers to these questions should give you some idea of the scope of your research. Secondary and primary research At Aqute Intelligence, we use a two-stage approach to data gathering. The first step, rather confusingly, is the secondary research.
Aqute Intelligence
NOVEMBER 22, 2019
Competitor research is a constant process Competitor research can’t be a one-off process, because your competitors are always changing. Markets shift. Change is constant, and so is competitor research. Some colleagues may just need raw data, others will want summaries, presentations or battlecards. Companies merge.
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