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How to do competitive intelligence research

Aqute Intelligence

The bad news is that you’ll need a lot of time to gather information, and the determination and persistence to uncover hard-to-find stories and data. Competitive intelligence strategy Without a clear plan, you could easily spend months gathering information that has little value to your organisation. Why do we lose deals?

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In-house vs third-party competitor research

Aqute Intelligence

For example, a new or little-known competitor may emerge that offers little in the way of online research or offline chatter. You might assign the bulk of secondary research to your in-house teams, and preserve your budget for the thornier primary research.

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