Battlecard Knowledge Primary Research Research 
Aqute Intelligence
OCTOBER 9, 2019
Want to do your own competitive research? What are the blind spots in our current market knowledge? Your answers to these questions should give you some idea of the scope of your research. For most companies, this means creating a spreadsheet and starting your secondary research. Why do we lose deals?
Aqute Intelligence
NOVEMBER 22, 2019
Your own colleagues can conduct competent, actionable competitor research. Competitor research is a constant process Competitor research can’t be a one-off process, because your competitors are always changing. Change is constant, and so is competitor research. New entrants shake up the status quo. Companies merge.
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