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In-house vs third-party competitor research

Aqute Intelligence

Your own colleagues can conduct competent, actionable competitor research. Competitor research is a constant process Competitor research can’t be a one-off process, because your competitors are always changing. Change is constant, and so is competitor research. New entrants shake up the status quo. Companies merge.

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How to do competitive intelligence research

Aqute Intelligence

Want to do your own competitive research? Your answers to these questions should give you some idea of the scope of your research. For most companies, this means creating a spreadsheet and starting your secondary research. Secondary and primary research At Aqute Intelligence, we use a two-stage approach to data gathering.

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The optical illusion of job descriptions

Academyci

Develop holistic perspectives by combining raw data, primary research (qualitative and quantitative), and secondary research, and distilling them into actionable insights to guide business decision making.”. They send “battlecards” no one every uses. If you come from market research, that’s what you’d be doing.