Remove Analysis Remove Battlecard Remove Primary Research Remove Research
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In-house vs third-party competitor research

Aqute Intelligence

Your own colleagues can conduct competent, actionable competitor research. Competitor research is a constant process Competitor research can’t be a one-off process, because your competitors are always changing. Change is constant, and so is competitor research. New entrants shake up the status quo. Companies merge.

Research 147
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The optical illusion of job descriptions

Academyci

In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.” Or analysis of CI, because apparently CI itself is not analysis. They send “battlecards” no one every uses. If you come from market research, that’s what you’d be doing.