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In-house vs third-party competitor research

Aqute Intelligence

Your teams don’t always have the time to conduct a significant research project, such as a complete analysis of the field. For example, a new or little-known competitor may emerge that offers little in the way of online research or offline chatter. When do you need a competitive intelligence agency?

Research 147
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The optical illusion of job descriptions

Academyci

In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.” Or analysis of CI, because apparently CI itself is not analysis. They send “battlecards” no one every uses. How can one use targeted markets? Even better. Where do I sign?