article thumbnail

What is Search Intelligence? – The Complete Guide

GrowbyData

Having a broad perspective on your SERP and understanding how you stack against your competitors is a must knowledge. Holistic Search Insights With the Search being massively competitive, SERP analysis is going to play a key role in any search campaign in any industry.

article thumbnail

The Strategic Value of Structured Data Implementation on SME Websites

Moz

Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all serve content from sites with structured data. In either case, annotate your implementation dates to monitor relevant content for changes in clicks, impressions, and conversions.