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What is Search Intelligence? – The Complete Guide

GrowbyData

Having a broad perspective on your SERP and understanding how you stack against your competitors is a must knowledge. Holistic Search Insights With the Search being massively competitive, SERP analysis is going to play a key role in any search campaign in any industry. Create a Holistic Strategy to maximize ROAS.

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The Strategic Value of Structured Data Implementation on SME Websites

Moz

Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all serve content from sites with structured data. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web.