SCIP

APRIL 25, 2024

WEBINAR ALERT DECREASING CHURN HOW TO USE WIN-LOSS ANALYSIS TO EFFECTIVELY DRIVE NET RETENTION In an uncertain economy, companies must leverage win-loss analysis and churn/stay interviews to understand customer pain points for retention and growth.

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SCIP Gaming Loss Win 40

SCIP

JULY 19, 2021

How to Use Social Sentiment to Perform a Competitor Analysis. s never been a better use case for competitor analysis tools. In this guide, see examples from brands like Bud Light, Nike and Universal Music Group (UMG) of how to: Use sentiment analysis to uncover and understand competitors? positions in the market.

Competitor Analysis 52

Competitor Analysis Analysis SCIP Competitive Intelligence 52

AIM

OCTOBER 1, 2015

AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the Marketing Research Association. Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & Competitive Intelligence Professionals (SCIP).

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Competitive Intelligence Market Research Marketing Research SCIP 40

AIM

OCTOBER 1, 2015

AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the Marketing Research Association. Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & Competitive Intelligence Professionals (SCIP).

Competitive Intelligence 40

Competitive Intelligence Market Research Marketing Research SCIP 40

Netbasequid

AUGUST 2, 2021

Everything you use to monitor your brand can be used to build a competitive analysis for a robust knowledge of the competitive factors your brand is up against. In a nutshell, SCIP is the world’s leading non-profit organization committed to CI education and certification. A Holistic Approach to Competitive Analysis.

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Competitive Intelligence Competitive Intelligence Intelligence 98

Evalueserve

NOVEMBER 11, 2020

Whether you’re in the planning stage or are full throttle into your competitive intelligence strategy, SCIP’s IntelliCon Virtual Conference is the premier place to learn how to take your intelligence to the next level. It validates ideas and is a sign of increased market demand and growth potential.

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SCIP Competitive Intelligence Alliance Competitive Landscape 52

Owler

FEBRUARY 2, 2022

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Market Intelligence Market research deals specifically with your company, marketing strategy, and product line.

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Competitive Intelligence Research Competitive Intelligence 52