article thumbnail

Successful Product Launches Require Market Research Intelligence

Netbasequid

There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. Additionally, according to SCIP , there is a 77% likelihood that the greatest threat to business in the future will come from unknown competitors.

article thumbnail

Contify, a Leading Competitive Intelligence Platform to Sponsor SCIP IntelliCon 2020

Contify

Contify, the AI-enabled market and competitive intelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. SCIP is the largest non-profit community of Strategic & Competitive Intelligence leaders. About SCIP. About Contify.

SCIP 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Chad Groenhout Promoted to Vice President at AIM Targeted Intelligence

AIM

Throughout his career, Chad has demonstrated his exceptional expertise in business intelligence and market research. He also holds the Certified Market Research Specialist designation from the Edward Lowe Foundation’s National Center for Economic Gardening.

article thumbnail

Brands Overwhelmed by Data are Fighting Back

Netbasequid

And this was clear in a recent webinar hosted by SCIP as two NetBase Quid data experts, Alexis Nigro and Harvey Ranola, walked the audience through enriching their market research with deep-level data analysis. Ninety percent of companies report feeling more pressure from competition today than a few years ago.

SCIP 98
article thumbnail

AIM analysts earn professional certifications in market research, competitive intelligence, & data science

AIM

AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the Marketing Research Association. Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & Competitive Intelligence Professionals (SCIP).

article thumbnail

AIM analysts earn professional certifications in market research, competitive intelligence, & data science

AIM

AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the Marketing Research Association. Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & Competitive Intelligence Professionals (SCIP).

article thumbnail

How to Use Social Sentiment to Perform a Competitor Analysis

SCIP

JULY 28 - Hear about new ways to get value from your SCIP membership in our latest Town Hall, with new Chair Jay Nakagawa. 21-23 - Get trained in how to use a proven toolbox of CI techniques to enable sales, marketing & Go-To-Market success. Senior Director, CI & Market Research at Editas Medicine (Massachusetts).