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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Once you have outlined your strategy, you can start brainstorming ways to use data analytics technology to make the most of it. You can do your due diligence by using data analytics tools like Qlik and Resonate. The analysis will give you the big picture, and you’ll know the best approach to creating a product strategy.

Marketing 242
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Competitive Advantage in a Commoditized Industry

Moz

This is a great brainstorming exercise to ask yourself initially what you are or want to be best at. Getting experts with multiple perspectives in a room to workshop and brainstorm can also help uncover your competitive advantage. SWOT analysis. Most innovative. Most horizontally integrated. What are their common complaints?