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Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence

Primary Intelligence

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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How Sales Experience Impacts Deal Outcomes

Primary Intelligence

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

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9 Competitive Intelligence Tools to Trial in 2023 (Free & Paid)

Alpha Sense BI

Certain CI tools are also equipped with AI-based capabilities, like sentiment analysis and generative AI , that allow you to not only stay aware of market and competitor events, but also understand how key stakeholder groups (i.e. investors, customers, and peers) feel about them and gain insight into what will likely happen next.

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Strategy-Analytics Revolution

SCIP

Learn how to build a high-ROI battlecard program that sales loves. Quick start guide to doing a competitor analysis. Discussion in SCIP's all-new online community on CI quick wins. Podcast on strategy, intelligence & leadership. Market Intelligence Analyst at Diageo (Madrid). 3 ALL NEW ways to use SCIP.

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The optical illusion of job descriptions

Academyci

In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.” How can one use targeted markets? I assume what the writer meant was decisions on targeted markets will be made using CI. They send “battlecards” no one every uses.

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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. It’s all about finding those deal-winning insights that can tip the scales in your favor during negotiations.

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Cost: Pricing for Klue is not publicly listed. Quotes are provided on an individual basis.