Zoominfo

DECEMBER 21, 2020

Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets.

Matrix 211

Matrix Marketing Marketing Alliance 211

Zoominfo

DECEMBER 21, 2020

Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. Factors to consider when evaluating expansion potential Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. How a company already performs in a new market.

Matrix 130

Matrix Marketing Marketing Alliance 130

Evalueserve

JUNE 18, 2021

All consulting firms have a matrix structure with their operations organized around a cluster of clients, such as a sector group. Technology is a vast sector, which makes it challenging for any business seeking market intelligence to organize relevant data from online sources or build structured insights from them.

Alliance 52

Alliance Matrix Value Chain Knowledge 52