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Competitive Intel: A Complete Definition and Guide

Netbasequid

Say, for instance, you’re an airline; you find out that a competing airline has reduced the ticket price for a certain route and you do the same to maintain your customer base. CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%.

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Competitive Advantage in a Commoditized Industry

Moz

It's enough to make any search expert feel like it's impossible to win. In an increasingly crowded and commoditized competitive landscape, how do you figure out where you can win? SWOT analysis. Conduct a SWOT analysis of your strengths, weaknesses, opportunities and threats - do the same for competitors. Far from it.