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10 Steps to Creating a Marketing Strategy

Netbasequid

Based on their functions, you need tools for researching your target, monitoring the market, creating promotional messages and hosting information. You probably have a pretty good guess of this but to be effective, why not conduct a SWOT analysis. The better your toolkit, the more efficiently you can deploy a technique.

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Competitive Advantage in a Commoditized Industry

Moz

SWOT analysis. Conduct a SWOT analysis of your strengths, weaknesses, opportunities and threats - do the same for competitors. It's also key to do your research - look as closely at competitors as you do your own brand. But industries with low threat of new entrants (high barriers to entry) might be things like airlines.

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Competitive Intel: A Complete Definition and Guide

Netbasequid

Say, for instance, you’re an airline; you find out that a competing airline has reduced the ticket price for a certain route and you do the same to maintain your customer base. Research by Gartner reveals that for 81% of marketers , customer satisfaction is the main area of competition. The Power of Customer Satisfaction.