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Battlecards: a necessary sales resource

Primary Intelligence

Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Keep it simple.

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Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence

Primary Intelligence

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Three Critical Questions for Increased Win Rates

Primary Intelligence

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. Everything to the right of the 0 represents a positive gap or advantage in the criteria.

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Three Critical Questions for Increased Win Rates

Primary Intelligence

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. Everything to the right of the 0 represents a positive gap or advantage in the criteria.

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Its integration with sales tools makes it particularly valuable for organizations looking to enhance sales readiness and close rates through effective use of battlecards.

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9 Competitive Intelligence Tools to Trial in 2023 (Free & Paid)

Alpha Sense BI

CI allows you to track competitor behavior and glean the insights you need to create competitive advantages. It’s designed for mid-market and enterprise teams looking to understand and create sustainable advantages in their respective markets.

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Competitive Intel: A Complete Definition and Guide

Netbasequid

Far beyond being a collection of information about your competitors, competitive intel is market information that must be democratized, analyzed and distributed within the organization, so that it becomes a tool for competitive advantage. This is your ultimate competitive intel advantage. What is it not? Guide to Competitive Intel.