mention

JUNE 9, 2023

By using a combination of the right lead generation tools, businesses can effectively identify and engage with potential customers, build relationships, and generate leads that can ultimately lead to increased sales and revenue. Are you struggling to generate leads for your B2B business? But fear not!

Profiling 343

Profiling Sales Information Marketing 343

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Because every business adapts ABM to suit their own growth model, the definition changes to fit. But, one thing’s for sure: getting clear on what ABM means to your company is critical to making it work. ABM isn’t a quick and easy win.

Win 82

Win Marketing Marketing Profiling 82

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. Fullfunnel co-founder Andrei Zinkevich says, “ABM is not that complicated, and it’s also oversimplified.”. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Results of iRidium’s ABM efforts.

Marketing 87

Marketing Marketing Predictive Analytics Sales 87

Zoominfo

JUNE 3, 2022

What is Data Orchestration? Data orchestration is the practice of acquiring, cleaning, matching, enriching, and making data accessible across technology systems. Akin to a conductor directing a symphony, data orchestration seeks to create data harmony across a revenue team. It’s part science and part art.

Business Intelligence 130

Business Intelligence Intelligence Intelligence Business 130

CXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. To experience explosive growth, implement an account-based marketing strategy rooted in proven, demonstrable success. In this article, you’ll learn how to leverage seven success stories to reach and exceed your goals.

Marketing 83

Marketing Marketing Sales Intelligence 83