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Competitive Intel: A Complete Definition and Guide

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Competitive intel is basically an overarching understanding of your brand position in the market. Say, for instance, you’re an airline; you find out that a competing airline has reduced the ticket price for a certain route and you do the same to maintain your customer base. Guide to Competitive Intel. What is Competitive Intel?

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Why Data Democratization Should Be Your Guiding Principle for 2021

Dataversity

When Maximilien Robespierre first uttered the now famous phrase “liberté, equalité, fraternité,” during the French Revolution, the concept of data democratization didn’t yet exist. The post Why Data Democratization Should Be Your Guiding Principle for 2021 appeared first on DATAVERSITY.