thin-reports-report-level-measures-vs-data-model-measures 
BI Insight
JUNE 27, 2022
The previous post explained what Thin reports are, why we should care and how we can create them. This post focuses on a more specific topic, Report Level Measures. We discuss what report-level measures are, when and why we need them and how we create them.
CXL
JULY 21, 2022
Omnichannel marketing vs. multichannel marketing: What’s the difference? It uses data to understand customer behavior and preferred channels, ensuring personalized messaging that fits each journey stage. Essentially, it’s quantity vs. quality. Use data to identify channels. Each channel is a piece of the same puzzle.
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