Smart Data Collective

SEPTEMBER 13, 2023

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate.

Startups 253

Startups Market Research Marketing Research Intellectual Property 253

Zoominfo

OCTOBER 22, 2021

A more sophisticated program of business development will involve finding new market segments for your business to appeal to. Business development is growing as a discipline , and putting the right emphasis on it, including making hires, can turn a tough, recovering market into a field of opportunity for your business.

Sales 130

Sales Market Segmentation Business Research 130

Zoominfo

AUGUST 26, 2021

Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. Business development can concern anything your company does to expand its market reach. A more sophisticated program of business development will involve finding new market segments for your business to appeal to.

Sales 130

Sales Market Segmentation Business Benchmarking 130