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How to Master a Market Landscape Analysis in Three Steps

Alpha Sense BI

But with the sheer amount of information available, conducting market landscape analysis isn’t always straightforward—even the term itself is vague at best. Customer Base In some cases, the target customer profile for this market may be obvious (i.e. To fuel smart decisions, mapping the landscape typically involves three key steps: 1.

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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What is competition mapping? How to gain the competitive edge 

ATTEST

Competitive market analysis helps you make informed decisions about anything from marketing to hiring. This part can involve running primary research like surveys, looking at search engine results, industry reports, and social media to identify companies that offer similar products or services to your own. Need a starting point?

article thumbnail

What is competition mapping? How to gain the competitive edge 

ATTEST

Competitive market analysis helps you make informed decisions about anything from marketing to hiring. This part can involve running primary research like surveys, looking at search engine results, industry reports, and social media to identify companies that offer similar products or services to your own. Need a starting point?