article thumbnail

How to Master a Market Landscape Analysis in Three Steps

Alpha Sense BI

Customer Base In some cases, the target customer profile for this market may be obvious (i.e. even before starting research on CGM, we likely know that these products are intended to serve people with diabetes). Upon further investigation, we can see that the Diabetes business segment only accounts for 7% of Medtronic’s total revenue.

article thumbnail

What is competition mapping? How to gain the competitive edge 

ATTEST

This part can involve running primary research like surveys, looking at search engine results, industry reports, and social media to identify companies that offer similar products or services to your own. This can involve conducting online research, reviewing customer feedback, and analyzing their websites and social media profiles.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is competition mapping? How to gain the competitive edge 

ATTEST

This part can involve running primary research like surveys, looking at search engine results, industry reports, and social media to identify companies that offer similar products or services to your own. This can involve conducting online research, reviewing customer feedback, and analyzing their websites and social media profiles.

article thumbnail

How to Conduct Tech Market Research

Alpha Sense BI

Below, we discuss the components of effective tech market research, as well as how conducting market research on the AlphaSense platform gives you the leading edge. Primary research is also valuable when testing out the feasibility of a new product or when developing a new feature.