Zoominfo

AUGUST 11, 2020

Have you ever planned something out so that it would make accomplishing an end goal easier? Maybe you make a to-do list of chores for the day or map out specific tasks in order to complete a project? Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term.

Profiling 246

Profiling Sales Research Information 246

Happy Market

AUGUST 11, 2020

This episode is in partnership with MrWeb’s Insight in the Mobile Age segment. My guest today is Chris Havemann, CEO of RealityMine. Founded in 2012, RealityMine is a passive metering technology, enabling the tracking of consumers on multiple devices—across all major platforms—providing a holistic view of their daily lives. Headquartered in Manchester, England, with offices in London and Sydney.

Market Research 52

Market Research Marketing Research Research Technology 52

Zoominfo

AUGUST 11, 2020

Have you ever planned something out so that it would make accomplishing an end goal easier? Maybe a to-do list of chores for the day? Building out and writing ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better.

Profiling 130

Profiling Sales Research Information 130