How to Gather and Use Customer Insights to Improve the Consumer Experience
Digimind
MAY 2, 2021
Consider that over half of all customers expect that brands will anticipate their needs. How can you anticipate customer needs if you have no idea what they are? This is where customer insights come in. By understanding how your customers behave and how they feel about your business, you can better serve their needs in a way that suits them. This improves the consumer experience.
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