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Market Expansion: Three Approaches for Companies Looking to Grow

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Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. We’re bringing competition into the market ,” Mike Sievert, T-Mobile’s CEO, said during an earnings call in August.

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Market Expansion: Three Approaches for Companies Looking to Grow

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Factors to consider when evaluating expansion potential Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. Kustomer also hired more senior account executives and sales enablement folks. “We

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