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2023 Global Consumer Insight Analytics Report Reveals Research Trends

Netbasequid

Additionally, the report will highlight which consumer insights channels marketers consider a “must” for participating in and the most significant use cases for consumer insights. And staying competitive in today’s marketplace requires businesses to understand where consumers gather and share information.

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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Technology Industry Trends and Outlook in 2024

Alpha Sense BI

2023 was all about learning the use cases of genAI, as companies raced to introduce their own genAI offerings and capabilities into a fiercely competitive market (i.e. medical students can learn and practice surgical procedures, diagnosis, and treatment).