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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. However, today’s competitive analysis goes well beyond that. With that, let’s dig deeper to see how competitive intelligence works, followed by metrics to measure your efforts.

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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape.

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What is competition mapping? How to gain the competitive edge 

ATTEST

No matter how great your gut feeling is, don’t try to find your competitive advantage based on intuition alone. The same goes for finding your way in your competitive landscape. Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping.

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What is competition mapping? How to gain the competitive edge 

ATTEST

No matter how great your gut feeling is, don’t try to find your competitive advantage based on intuition alone. The same goes for finding your way in your competitive landscape. Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping.

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Competitive Intelligence Spotlight #29: Vishal Gupta, Unisys Global CTO & SVP

ArchIntel

He also focused on the ethical implications inherent in the competitive landscape and how to determine where the marketplace is headed in the future. . Another key challenge in competitor analysis is categorizing fact vs. fiction. Technology has become a very big driver of profitability of competitiveness.”.

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How to Use Product Intelligence to Win Customers

Data Hut

Product Competitor Analysis. Competitor analysis is a perfectly legitimate and ethical strategy for advancing your business. Step one of the competitor analysis is understanding the competitive landscape and identifying your direct, indirect, aspirational, and perceived competitors.

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Opportunities and Risks Confront Highly Competitive US Transportation and Logistics Industry

ArchIntel

Included in her responsibilities for UPS today is the synthesis of user research, competitor analysis, market insights and customer feedback into plans for future product enhancements. Kinzer also directs global situational assessments, large-scale market modeling and competitive landscape research, according to her LinkedIn profile.