Commerce Market Research Predictive Analytics Value Chain 
ATTEST
OCTOBER 16, 2019
We defined high-value actions as signals of purchase intent, such as visiting the workshop locator page of Shell.com, or oil-change specialist workshop visits (using geolocation data),” Mediacom explained. “We With this insight to hand, Shell was able to focus their marketing investment on people with high purchase intent scores.
ATTEST
OCTOBER 16, 2019
We defined high-value actions as signals of purchase intent, such as visiting the workshop locator page of Shell.com, or oil-change specialist workshop visits (using geolocation data),” Mediacom explained. “We With this insight to hand, Shell was able to focus their marketing investment on people with high purchase intent scores.
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