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Consumer Goods Industry Trends and Outlook for 2024

Alpha Sense BI

Even with cost-savings as a top priority, corporations must invest in new technologies and data strategies to stay competitive. Consumers are expecting e-commerce and omnichannel experiences from the stores they shop at, and companies must strive to create a seamless experience for customers shopping both online and in-person.

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What is a Competitive Analysis? 2023 Guide

Netbasequid

Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive market research, which studies the competitive landscape rather than focusing on a single competitor.