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Millennial vs Gen-Z Marketing: 7 Key Differences Marketers Should Know

mention

If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. Soon enough, millennials and Gen-Z will make up most of our workforce and will hold more spending power, so it’s important to brush up on exactly what makes them different so you can create marketing campaigns that cater to different markets.

Marketing 292
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Top 15 consumer insights companies for data-driven customer profiling in 2023

ATTEST

That’s why you need a consumer insights company that specializes in offering data-driven market research findings. These market research firms let you understand consumer habits, product usage, and purchase behavior. Consumer research companies also help you make strategic decisions based on market trends and competitor intelligence.