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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Whether you’re a small startup or an experienced company, you need to have a product strategy to make sure your idea is widely accepted. You won’t be able to sustain a competitive edge without a background in big data. A number of data mining tools make it easier to understand the market.

Marketing 245
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What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

“BI is looking in the rearview mirror and using historical data. BA is looking in front of you to see what is going to happen.” – Mark van Rijmenam, CEO / Founder at BigData-Startups. Using both in the process of creating a successful business intelligence strategy , will only make you more competitive in the market.