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Build a Competitive Analysis Template

SpyFu

Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. To help you make sense of it all, we’re sharing insights from Mike Roberts, founder of SpyFu, on how to take your competitive analysis to the next level.

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

For this reason, the growth stage is the best time to innovate: first by introducing new product features or product lines to diminish competitors attempting to copy, then by capitalizing on your standing to position your product as the best choice. A compelling UVP is born out of brainstorming and experimentation. Conclusion.