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4 Ways AI Can Improve Your Marketing Strategy

Smart Data Collective

Part of an inbound marketing strategy is to draw leads to your website. Your online content, whether it’s a blog post or a landing page, is responsible for driving engagement levels. According to Hawke , average bounce rates have increased from 47% to 56% in 2023. Once they’re there, you want to keep them engaged enough to stay.

Marketing 262
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Cultivating an Effective Recruitment Marketing Strategy

Zoominfo

Recruitment marketing requires talent acquisition professionals to think like marketers, applying inbound and outbound marketing tactics to promote not just open positions, but their overall employer brand. Here are the key components your talent team should have in place to make recruitment marketing work for them.

Marketing 130