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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What are their annual sales and revenue figures? How can I increase my share of this market? Who are their clients?

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The Evolution of Pharma Market Research

Alpha Sense BI

To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.

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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient. Nancy Shirley CI Manager Adient.

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How To Build Your Go-To-Market Strategy

Zoominfo

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Measurements of Success: Tracking success with agreed metrics (between sales and marketing) steers the course for current and future marketing strategies. GTM strategies also help with maximizing customer lifetime value (CLV).

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7 Strategies for Conducting Online Market Research

Netbasequid

Types of Online Market Researc. There are lots of different approaches to market research: Marketing Segmentation. Doing market segmentation research helps break this into groups of people with similar interests, professions, and so much more. Sales Data. We’ll explore those know. You will crash.

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Engage3’s Price Image Management Suite Recognized as a Leader in Price Optimization by Both IDC and Retail Today

Engage3

The premier global provider of market intelligence, IDC, announced Engage3’s position as a “Leader” in its recently published IDC Marketscape: Worldwide Retail Price Optimization Solutions 2021-2022 Vendor Assessment. Engage3 is one of only two vendors to be featured by both IDC and Retail Today.

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Top 15 market research companies in the United States (US) 

ATTEST

Penfold used Attest to gain an in-depth understanding of their position in the market and their customer base. They used the brand tracker solution to benchmark and track brand metrics. The Dynata insights platform lets you build surveys for concept testing, creative testing, and ad-hoc market research.