article thumbnail

Competitive Intelligence Professionals Lighting the Way for the Energy Sector

ArchIntel

Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. Previously, Ng was the finance manager of the Gulf of Mexico upstream business unit.

article thumbnail

How to Conduct Competitive Intelligence Research

Owler

Having sufficient data available in your arsenal allows you to define industry standards, benchmarks, trends, movements, and performance. This leads to a faster, more intelligent primary research and solid competitive strategy. To choose a suitable benchmark, you need a deep understanding of your industry or market segment.

article thumbnail

16 Market research companies in Chicago for reliable consumer insights

ATTEST

C+R Research Brand voice researchers 171 – Agile research – Communities and panels – Global research – Strategy workshops Available on request 3. With their primary research services, you can develop a go-to-market strategy, validate new product ideas, or design channel strategies.