article thumbnail

New CI Magazine article - Big Data Can Boost the Value of CI

SCIP

The massive investment in big data could be much better served by being more oriented to better understanding the external business environment. Learn how to build a high-ROI battlecard program that sales loves. Take a few minutes to share your opinion , and you can win one of 5 Amazon gift cards! READ THE ARTICLE.

SCIP 52
article thumbnail

Competitive Intel: A Complete Definition and Guide

Netbasequid

These are some of the statistics that we came across illustrating the place of and developments in competitive intel in today’s business environment: Competitive intel (CI) increases the likelihood of success. According to studies, more than 75% of new businesses don’t see their 15 th year. Competitive intel uses powerful tools.