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New CI Magazine article - Big Data Can Boost the Value of CI

SCIP

The massive investment in big data could be much better served by being more oriented to better understanding the external business environment. Build competitive tracking systems based on scenario planning. Learn how to build a high-ROI battlecard program that sales loves. Help SCIP Shape the Future!

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Competitive Intel: A Complete Definition and Guide

Netbasequid

While competitors may be a nuisance, competition is an integral part of business. And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? Competitive intel is basically an overarching understanding of your brand position in the market.