Market Expansion: Three Approaches for Companies Looking to Grow
Zoominfo
DECEMBER 21, 2020
Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. EASE sells a cloud-based communication platform and mobile app that lets families receive updates about the progress of loved ones in the hospital.
211 
Let's personalize your content