Alliance Competitive Landscape Innovation Market Research 
Zoominfo
AUGUST 6, 2019
Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. How to Use Social Media for B2B Lead Generation.
Evalueserve
NOVEMBER 11, 2020
First, why competitive intelligence? Let’s be clear; competition is a good thing. It validates ideas and is a sign of increased market demand and growth potential. Most importantly, it boosts innovation and challenges the status quo. This is where Competitive Intelligence (CI) comes into play.
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