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How to Use Competitive Intelligence to the Fullest

ArchIntel

Mining for valuable competitive intelligence may entail the commitment of substantial resources. However, an article on Product Marketing Alliance’s website on Monday said that good CI pays dividends , aiding in the development of one’s product messaging and product messaging. ArchIntel™ -.

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IBM…is GOVCON seeing a come back for Big Blue?

FedSavvy

This includes a range of investments in cyber and AI with some validation through recent significant contract wins in the federal space. Source: sam.gov Below, we highlight significant contract wins among IBM’s key customers. Keep reading for more insight into IBM’s notable moves!

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The full lifecycle guide to product marketing

bazaarvoice

He didn’t allow his marketing team to do the research they needed. Usually, a product marketer’s responsibilities include conducting market research, crafting a compelling product vision and narrative, developing a launch plan, launching the product, and supporting its growth by driving demand and product usage. Market research.

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Why you should do routine intelligence gathering on your competitors…and how!

FedSavvy

Intelligence collection is a cornerstone of the intelligence analysis process. This is as important in market and competitive intelligence as it is in the Intelligence Community. This blog will expand upon fundamentals of the collection aspect of intelligence analysis. Tips for easy wins!

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SCIP ? Year end review

SCIP

"At 62% of organizations, there's no single department responsible for collecting intelligence around Digital Transformation." ( Research study by Christophe Bisson of SKEMA). traded wins & challenges in off-the-record Topic Tables , and shared 150+ new jobs on our Job Board. New Ways to Connect with Peers. IntelliCon 2022.

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If you happen to have a 30-second ride in an elevator with your CEO, what would you say?

Academyci

The title posits a question which some competitive intelligence practitioners may regard as spurious. Others will regard anything said in 30 seconds at best a sound bite, not intelligence. But that comes with the assumption that you have the “right” person in the Competitive Intelligence seat. Both lose out.