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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. This makes it almost impossible to monetize, and, therefore, fund the implementation and usage of the algorithms. But overall, we see this as a huge opportunity.

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6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Smart Data Collective

You can either continue brainstorming or use our tips for inspiration. The Becoming Human: Artificial Intelligence blog has talked about the utilization of machine learning in retargeting. Machine learning has helped retargeting advertisers get the highest possible ROI. What to do when you feel stuck and out of ideas?

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. A compelling UVP is born out of brainstorming and experimentation. Learn whether the strategy (e.g.,